As fires continue the ravage the Amazon Rainforest, the main stream media coverage of the devastation seems relatively light considering the significance of the Forest to life on Earth.

Some celebrities though have taken note of the situation and have used their massive social media platform to put a spotlight on the dire situation.

Zoe Kravitz makes a good point…

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The lungs of our planet are currently on fire. The Amazon Rain forest produces 20% of our entire planets oxygen and it’s currently burning at a rate of 1.5 soccer fields a minute. Without vegetation to protect the land, scientist predict the rainforest will turn into a desert the likes of the Sahara. Think there is nothing you can do to help? Think again! Help buy land in the rain forest so that we can protect it even when the Brazilain government will not. These lands are being set on fire deliberately in order to clear lands for animal agriculture. Reducing your meat consumption is one action you can take on a personal level to lessen the need for more open lands. Visit @rainforesttrust to learn more. You can also reduce your paper/wood consumption or ensure you buy rainforest safe products. 🌳 🍃 Donate money to @amazonwatch for the fight against climate change or adopt a jungle animal through @wwf or @world_wildlife #amazon #amazonfire #amazonfires #rainforest #amazonrainforestfire #climatechange #brazil

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The survival of the Amazon Rainforest is something that shouldn’t be politically driven or put on the back burner when it comes to news coverage given it’s health and property directly affects life on Earth. Celebrities too often times jump on some worldly issue to help their own self image. However, this is one of those issues worth listening to.

In any sense, the big question from here — other than how we can stop the rainforest from burning and preserving life on Earth — is the international community going to hold Brazilian president Jair Bolsonaro and his fascist government personally responsible for this atrocity?